SCREW-UP is a fun bundle of a booklet and a minigame exploring the psychology of mistakes as well as some of the biggest screw-ups of human history. Screw-up aims at destigmatizing mistakes , by providing excerpts of psychology magazine articles, in combination with fun and inspiring related quotes as well as a benchmark of some of the biggest mistakes of all times.
The physical component is comprised of a 4.5  x4.5" case, booklet and 11 double sided cards, whereas the digital component is comprised of a minisite with two distinct vertical scrolls
SCREW-UP
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SCREW-UP

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Creative Fields